Targeting Your Tribe
Week 3 of this personal branding series is here! A quick recap for the new subscribers…
Having a Personal Brand gives you a leg up in today’s modern career landscape. From new opportunities to accelerated income growth, the proof is all around.
We’ve demystified what a PB (personal brand) is by defining it as an individual with a belief and a message to share. It doesn't matter whether you’re trying to sell something for money or not. It's about crafting a message to spread your belief, and sharing your brand story that backs your belief.
This series is a basic dive into the 3 primary components that make a great PB.
You, Your Target Audience, and Your Means of Connection with them. Simple right?
Last week I mentioned that if we look at this from a biz perspective YOU are the product of your brand. It’s what your audience will buy into.
Today it’s about them - your tribe, your posse, your homies, your audience.
But not any Jane or Joe Shmo will do. Let’s find our true fans.
You’re Not For Everyone: Defining Your Audience
You’re not for everyone and this is good news.
You want to focus on targeting a specific type of person - your target audience.
A helpful tip here is to create content and offers that would be perfect for the person you were a few years ago. This ensures that you're speaking directly to their needs and struggles, and can provide real value to them.
But it's important to remember that building your tribe is not just about making sales - it's about building a community of like-minded individuals who share your vision and values. This eventually leads to sales and even better… Lifelong loyalty.
You’ve probably heard about the importance on niche’ing down. This is especially true for targeting the right type of people. In the workshop//digital course I’m developing (join waitlist here), we’ll really dive in deep cause this is critical stuff.
But for the sake of brevity in what is already a long-ish email, these are the things to take into account when nailing down who you’re brand should be clicking with…
I’m calling this the Audience Core-4:
Demographics - age, gender, location, income, education, occupation
Pyscographics - values, attitudes, interests, and lifestyle
Primary Pain Points - as it relates to what your brand does
Aspirations or Dream Outcomes - what do they ultimately want to achieve
The workshop (join waitlist, no obligation) will dig into this and really help you nail this down.
Once I did this for myself with the support of my biz coach - thanks Joel - it supercharged everything I was doing, and the foggy feeling around wtf I was doing with my content and brand as a whole completely evaporated.
The Power of Your Audience
Sales - Engagement - Sharing - Support
Fast forward, a few months from the core-4 exercise mentioned above. You’ve got some momentum and you’ll quickly notice that each person interacting with your brand is a bit different from where they’ve landed thus far.
Not everyone will be a customer. Not everyone will share your life-changing IG post from last week. Not everyone will even subscribe to your email list! Sad I know… You can forward this email to that stubborn friend regardless.
The point is that there are stages in each person’s journey to becoming a lifelong fan - a loyalist. It doesn’t happen exactly in this order, but similar to a marketing or sales funnel here are the layers of depth to your brand’s audience.
You can swap these words around or interchange the terminology to make more sense to you and your brand, but the idea remains - nurture your peeps toward that loyalist spot. Do everything in your power to support and empower your audience and they will support and empower you back!
What a great time to remind ourselves of the golden rule:
Do for your audience, what you’d love for your audience to do for you.
At the end of the day, businesses and brands are nothing without people. And that's why I've decided to put myself out there early in my own personal brand journey. It means a lot to me to have you here. genuinely.
I want to document the ups and downs of being a solopreneur and build a tribe of people who also strive to live life on their own terms.
Next week, we’ll be getting into one of my favorite topics - building bridges between ourselves, the personal brand, and the people that deserve to know about us.
The art of communication, marketing strategy, and connecting all the dots awaits!
Til Next Time ✌️🙂
Ev
