I thought about getting into the nitty-gritty’s of the best upcoming apps and software and all that blah-blah-blah, but first, we need to get something straight.

👉Technicalities always come after Foundations.👈

Personal or Professional, this is a universal truth.

For 2021, let’s do this right by starting at the root before we get tangled in the labyrinth of strategies, tools, timing, etc. (don’t mind my last post. It was kinda technical… 🥴) Let’s take a look.

Prefer a Video?

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Be Authentic

➡️ Stay true to who you are and what you’re setting out to achieve. Don’t be the leaves on the tree. Be the tree trunk. Lock-in and plant yourself, baby. 🌳💪

Be Yourself

➡️ Use your words, the way you typically speak. Embrace your weaknesses and lean into the journey of incremental growth. If you’re a personal brand, this is down the middle lane for you. If you represent a larger brand, then be a great actor like @officialmcconaughey. Play the role like your life depends on it. That’s not being disingenuous, that’s called doing a damn good job. 👊

Give Freely

➡️ Share your secrets, extend a helping hand, be the thing to someone that you’ve needed before. But please… don’t share unsolicited opinions. And don’t call it feedback to excuse it. That’s so freakin annoying 🙄 UNLESS feedback is encouraged. A lot of ppl have become self-proclaimed “genies-in-social-media-bottle”.  And I can’t even begin to….. nvm. Spread goodness. Give love. ♥️

Share Value

➡️ This goes along with the previous point. Sharing value is the act of seeing a need and filling it without expectation of something in return. Value is subjective, however. What is valuable to one person may not be very valuable to another. So consider your audience. For instance, I am aiming to build a community online with entrepreneurs, biz owners, and others in the marketing field. This happens quite naturally by sharing insight and information that would be considered valuable to them. Over time this value adds up. 🎁

Connect Often

➡️ Don’t be a hermit. The most common icon that goes with marketing is the….. you guessed it 📣 megaphone. Marketing is the act of communication and promotion. Every time you speak, you are marketing yourself to the people around you. This is powerful and can be a double-edged sword, so realize what weapon you actually wield. Reach out. Talk. Share. Give. Receive. Compliment. Connections are very deeply wired into who we are and what we need. 🤝

Be Bold

➡️ Don’t sit on the sidelines cause you’re not sure how to say something perfectly. Don’t hold your tongue because you don’t know a topic 100% yet. Don’t utilize marketing the same way that everyone else is. Try and differentiate. Speak clearly. Stand up tall. Show confidence. (But don’t forget humility! it’s all a “ying-yang kinda thang” hmmm say that outloud. That’s fun 🤓) You can be bold in everything that I’ve laid out above as well. People crave strength. We’re drawn to it like a bug to a zapper. Be the Zapper! But like a kinder version that doesn’t electrocute… ⚡️

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What are you waiting for? If you keep these principles in tow with everything that you do, your marketing will definitely make a statement and have an impact. 

People come first. Good business is about helping people and making their lives better in some way.