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M&M #010: Eggs in Baskets & Keeping Calm


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šŸ£ Marketing āž” Eggs in Baskets

Donā€™t put all your eggs in one basket. Sage advice.

ā˜ļøButā€¦ It goes deeper than that. 


As an up-and-coming success in the making (Iā€™m talking bout you, champ šŸ˜‰) this concept couldnā€™t apply more perfectly.


šŸ£ The life/career balance

šŸ£ The prioritization of projects and tasks

šŸ£ The effort of delegation vs doing it yourself

šŸ£ The way you budget and invest your capital

And of courseā€¦ where you place your marketing efforts can be included in this list too.


For instance, this happened to me last weekā€¦


If you search me on Instgram or Facebook right now,
Iā€™m gone. Erased. Totally invisible. 

Why? Great question. Apparently Facebookā€™s (well technically Meta's) security team thinks Iā€™m not who I say I am and has decided to fully disable my account and not providing me with a way to remedy it. 

As a regular user since like 2006 Iā€™m gutted by this for so many reasons.

Whether it be pictures I can not recover, connections to old friends that I never get to see, managing pages and ads accounts for clients, or using IG/FB as platforms to grow my reachā€¦ 

Itā€™s all gone - poof. 

Honestly, Iā€™m disgusted in the company.
Iā€™m disappointed by the lack of support.
And I feel defeated by one of the largest connection hubs of the world (their ecosystem provides huge opportunity for marketers like me).

Point isā€¦

šŸ£ Donā€™t put all your eggs in one basket - especially if you have no control over that basket.

Fortunately, I have this newsletter, LinkedIn, a YouTube channel, and a podcast as some outlets for content and channels for connection.

I know Iā€™m venting, but there is a lesson here.
A big one that applies to most areas in life.


šŸ˜Œ Mindset āž” Keep Calm

Has anyone ever told you to calm down?

They might be on to something actually. 

Hereā€™s why keeping your cool actually makes you betterā€¦


Fun Fact: You are 30% smarter in a positive frame of mind šŸ¤“

Life is stressful. We all deal with stress on a daily basis.


But did you know there are actually two different types of stress?

šŸ˜„ Distress

šŸ˜Œ Eustress


Distress is the type of stress that has a negative connotation like when going through an ugly breakup. Whereas eustress is the type that leaves you feeling motivated, energized, and overall better - like after a good workout.

Google defines eustress as a moderate or normal psychological stress interpreted as being beneficial for the experiencer. 

But hereā€™s the keyā€¦ 

šŸ”‘ Eustress is not defined by what the actual stressor is itself, but rather how one perceives it to be.

Whether it be your tired crying baby or an overly-needy client, itā€™s not about the circumstanceā€¦ Itā€™s how you choose to look at it. 

Some things are just outright bad no matter how you slice it.

But many stresses arenā€™t straight up ā€˜badā€™... Theyā€™re formative.

Action Item:

Are you stressing due to a negative threat or a positive challenge?

Make a list of all the things that are contributing to your stress. Then make a line down the middle of the page and categorize them by whether the stressor is a negative or positive one. Ask yourself, ā€œWhen I get to the other side of this thing and this particular stressor is goneā€¦ Will I ultimately be a better version of myself because of it?ā€ Cause if soā€¦

Calm down. Itā€™s all good baby.

Until next time āœŒļø

Evan


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